Monday 12 June 2017

How to Create a Unique Logo Design For Better Marketing Outreach in Singapore?


The creation of a distinctive and unique logo design in Singapore can do wonders in terms of improving a corporation’s branding since it makes it all the more memorable. When done right, a good logo design can actually give small businesses the boost they need to compete on even ground with bigger rivals. However, in order to achieve success, one must be first willing to put in a lot of thought and effort into creating unique logo designs they can be proud of. If one is unfamiliar with the process of creating unique logo designs, it can be quite a struggle. To help you avoid pitfalls and making mistakes that take a long while undoing, here are some general guides on how you can start doing so:


Simple Yet Effective


While it is tempting to incorporate everything you desire into your logo design since you want to make a good attempt, one of the most recommended solutions to keep in mind would be to make sure your logo design choice is kept simple. This is due to the fact that using too many design elements like fonts, colours, special effects and other flashy elements can serve to draw the viewer’s attention away, making it so that it is confusing to know what exactly your company is trying to convey. The worst case scenario you want to avoid is creating a cluttered looking logo design since that usually comes with negative reception. Identify the essentials first and work on preserving the message your logo is trying to convey. 


Creativity 


Unique logo designs are created with the combination of different concepts, wants and ideas mixed into an artful blend. Just take a look at Amazon’s logo design and the story of how it came to be what it is now today. Allow yourself some freedom of creativity and discuss ideas and concepts. Make sketches of how you want the unique logo designs to look like and continue to refine the better selections until you are able to come to a decision. Creative logo designs could be anything- experimenting with shapes, different colours, proportions, techniques like negative space and more! 


Customisation


Another possibility of creating unique logo designs would be to look into different customisation. Steer away from visual cliches like regular fonts, flat static logo design types and other commonly used design trends. While it is necessary to study them to know what to retain and what doesn’t, you can feel free to incorporate elements that make your corporation unique. For example, cadbury has a consistent usage of a pantone shade they have since claimed rights over. If you have access to resources like customised typefaces and the like, you can definitely consider using them for your own logo designs. 

These are some of the design tips to keep in mind when designing unique logo designs for better marketing outreach and making an impression with your logo. While the process may take up quite some time, you will find that placing in the effort to do so is well worth it!

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