Owning a good logo design in Singapore can be considered one of the absolute must haves when it comes to thriving in the corporate world, especially when one hopes to stand out amongst competitors. This is due to the fact that a good logo design essentially works as the visual representation of the corporation, working to improve brand awareness and brand recognition. If you have successfully managed to set up your own company or think it’s time for re-branding, here are some nifty ways you can go about making an impression with your logo design in Singapore:
- Purpose
Begin by determining the message you want to convey to your customers. An impressionable logo communicates the nature of your business, the unique selling point of your corporation and your professionalism. It is what entices your customers to come buy your products or sign up for your services, so make sure that your customers are able to tell what you do with just a single glance at your logo. To get a better idea for conceptualising your own logo, conduct research on your competitors and get an idea of what popular logo design trends are currently being used. This helps not only generate logo design ideas for yourself, but also to better individuate your own company from the rest. Separating your corporation from your potential rivals is an essential practice when it comes to creating a good logo design in Singapore.
- Space
Another consideration one must undertake would be how the logo design appears under different mediums. The results on-line versus on printed materials can yield differences so seek to achieve readability with both! Keep your logo consistent and well balanced by observing proportion and symmetry. A clean logo design is more favourable since it reduces clutter. Your customers will be able to easily focus on the important aspects of your logo and message without having to struggle with making sense of the other design elements.
- Static VS Dynamic
Creating motion within logos can be attractive since it enhances overall visual engagement. However, it may not always be appropriate. While dynamic logo designs are attractive, static logo designs should also not be neglected since they provide stability. Undertake measures to strive for a good balance so that it translates well on different mediums.
- Colour
Even the colour used in logo design bears significance. When creating a logo, it is important to note that the colours used can be interpreted differently, evoking different feelings in individuals. What looks good to you may not appeal to your customers all that much. Observe cultural differences and come up with colours that tie close to your corporate branding as a means to facilitate association. Make sure the colours you have chosen are versatile and can hold their own even against grayscale. Keep in mind, if you are using a mix of colours, to choose colours that can blend well with one another so as to promote focusing on the right elements.
- Avoiding Cliches
When creating a logo design in Singapore, it is crucial to determine between trends and long lasting design properties. While it could be tempting to hop in on new and upcoming design trends, such an approach is risky since trends tend to fade overtime. Make sure to choose the right logo design that is long lasting so that you will be able to use it consistently for years and years into the future.
These are just some of the tips one can keep in mind while attempting to create an impression with their logo design. Start conceptualizing with these guidelines and take a look at what you are able to achieve!
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